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Snow Industry Leaders Meet at Snowfighters Institute

- Stephen Summer, About Time Snow CEO, attends with prestigious group of CEO’s of snow and ice management companies from all over North America –

Erie, Pennsylvania, April 23, 2015 – The Snowfighters Institute,, led by Executive Director, Tammy Johnson and Institute Founder John Allin, recently hosted snow and ice management CEO’s from market areas across the United States and Canada along with their guest facilitator, Kelsey Humphries.

Johnson said, “The need for professional snow and ice management companies has grown significantly over the last two decades. Customers have become more educated and have increased their demands for transparency. As a result, the industry has become more sophisticated. Those companies that can demonstrate their expertise and abilities in this growing market segment are increasing their revenues, profits and market share while differentiating themselves from their competition.” Summer was one of the industry leaders who participated in this event, and interacted with other industry professionals for three and a half days of intense, facilitated discussions about their respective businesses.

Snow management is a mission critical service for many customers, and it comes with a degree of risk and a price. Invitees interacted with each other in facilitated discussion to learn more about pricing, industry trends, efficient operations and industry certification. Discussions also included how to position snow and ice management services as a risk management solution, as opposed to a commodity business. These snow professionals were educated on market size and dynamics, industry trends, business models, sales strategies, channel partners, technology and innovative marketing techniques. Attendees also learned the importance of having a sustainability snow management program, and how to build a successful strategy around this market force-de-jure. For those working on the Certified Snow Professional [CSP] designation by the Snow & Ice Management Association [SIMA], continuing Educational Units [CEU’s] were earned.

“Most snow contractors focus solely on the equipment and the operations side of the business. By interacting with industry peers and having a strategy that is aligned with the market, combined with a professional and experienced business development team, these CEO’s can uncover significant opportunities and profits”, stated Allin. The three and a half day gathering is intended for owners and senior managers as professionals in the snow industry. Attendees with profit centers ancillary to snow and ice management are also able to adapt their lessons from the Inner Circle into their landscape, excavating and construction businesses.

Snowfighters Institute was founded by John Allin in 2010, and has become the conduit for learning and developing prudent business strategies and philosophies. Snowfighters Institute was created to “forever pursue, research, and develop snow industry training”. This is the first entity fully dedicated to educational pursuits as they pertain to the snow and ice management industry. Here, snow contractors of all sizes gather to learn about and discuss specific topics pertaining to all aspects of managing and running a snow contracting operation in small group sessions which allows for interactive and often lively discussions.

Established in 1994 by Stephen Summer, About Time Snow has been servicing winter maintenance and snow management clients throughout the greater Philadelphia, northern Maryland, Southern New Jersey and Eastern Pennsylvania area as well as Delaware, Ohio and Virginia. The company excels in providing outstanding quality service to its chosen customer base. With About Time Snow, clients no longer have to worry about winter weather. About Time Snow is a complete snow-management company with a professionally trained staff equipped to handle all wintertime needs. Their proactive approach takes the worry out of winter and reduces its cost. Their customer-oriented method allows them to understand what clients truly need – and experience helps to minimize the expenses involved. Summer is considered a leader in the snow industry, who continuously seeks to advance his business background.

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